Your fractional CMO
Have you ever been asked to describe your “superpower” in a job interview? Mine is empathy, which I developed and refined over my career as enterprise sales rep, product manager and marketing leader.
For more than 30 years I’ve worked with companies of all sizes, from large publicly traded enterprises through small private startups. One lesson I have learned: random acts of marketing are only randomly successful.
People+Process+Tech = Results
What I do
I help startups scale.
Assessments
The right mix of People, Process & Tech drives Results. The wrong mix drives the wrong results. I’ll help you assess all of the above and then prioritize the most effective – and cost effective – path forward.
Strategic planning
After assessments, I’ll help in key strategic areas like awareness amplification, demand gen optimization, product launch process and overall GTM alignment.
Execution
I can coach your marketing leader or be your fractional CMO. For the long haul or just an interim period, I can be a member of your leadership team, guiding your existing marketers and interfacing with your board.
About me
I started my career in 1990 selling for Xerox. I went to president’s club in my first year because I learned empathy for my customers. In 1997 I pivoted to product management and immediately realized I needed that same empathy for my sellers. I’d been in their shoes and knew that their job is hard. Solutions that are easy-to-buy and easy-to-sell can make all the difference. Moving to CMO in 2012 I recognized that successful messaging, positioning, awareness and demand generation only come with real empathy for the organization itself. In other words, purposeful, top-to-bottom, cross-functional alignment.
View my detailed career history on LinkedIn.
Business aside, I’ve lived in Austin, TX, since 1992 and am a passionate advocate of the city; especially the mountain biking and live music scenes. Some of my own songwriting contributions are here on Spotify.
Testimonials
Dave Dutch
Executive Chairman
Jamey is one of those professionals and leaders everyone wants on their team. He is incredibly smart, hard-working, great people manager, strategic thinker and willing to roll up his sleeves whenever necessary. It is hard to find someone with the breadth and depth in Sales and Marketing that Jamey has coupled with such a great attitude and work ethic.
Laura Borgstede
CEO at Calysto
During the past 2 decades, I’ve worked with hundreds of marketing executives and Jamey is among the best if not the best. Most industry-focused marketing executives approach the job from a product or engineering perspective. Jamey has always approached it from a customer-centric view. He has a unique capability as a chief marketing exec to both understand and craft a strategy. And he also has the ability to execute on his ideas in a market-beating way. He does it all with energy, creativity, passion, and drive.
Aaron Bartels
Managing Dir at Sales Benchmark Index
Quick learner, hard working, excellent instincts, great motivator, results driven, superb communicator, technically savvy – are just a few thoughts that come to mind when I think of Jamey Heinze. Combine these traits with someone who will always go above and beyond, who will not allow obstacles to stand in his way, who thrives on exceeding expectations and you have the senior marketing leader you want on your team to ensure every valuable sales and marketing investment produces optimal returns.
Taito Nakagawa
CEO at Insala
Jamey is a hard working person with a lot of positive energy and he just does not quit pursuing excellence. He has a unique ability to engage in a collaborative way. He is not afraid to roll up his sleeves. Also, he offers his perspectives, honest feedback and visions whenever asked, but he communicates with humility and a down-to-earth approach. You will feel that you are actually talking to a person who cares about you and what you’re saying. That’s how he brings people together and drives things forward.
Ryan Tognazzini
CEO and Advisor
I’ve worked with Jamey at several organizations. At a time when sales and marketing are growing farther apart, Jamey and his team focus on bridging that gap. He’s focused on demand generation and filling the sales pipeline with opportunities. In a time when sales is starving for opportunities, his approach is refreshing. As a leader, he has assembled a team of capable and loyal marketers who can execute his vision. I’d recommend Jamey to anyone looking for a modern CMO.
Holly Sais
CEO at Alessa
Jamey is exceptional at his job as he sees beyond marketing and truly understands the sales cycle, specifically what it takes to “win” business. His experience on the sales side was critically important as he developed a new lead generation plan for Vignette, he coupled his understanding of sales with his extensive expertise in demand generation marketing and placed Vignette into a new market increasing pipeline activity significantly for the Account Executives in the field.
Doug Layne
CEO at ClearCube
Jamey is one of those rare people who has understated his expertise in his self-description. Jamey truly is an exceptional marketer with deep expertise in developing strategic marketing plans and the energy, commitment, and adaptability to execute them. He is an accomplished leader and can navigate any corporate environment with discernment.
Stephen DallaBetta
CEO at Yaizy
Jamey operates masterfully in the marketing intersection of front-facing revenue generation and back-office support structures. With his deep-seated knowledge of all aspects of marketing — coupled with his sales-friendly, creative, customer-first attitude — he effectively transforms marketing strategies into concrete outcomes. Plus, he’s just a great guy to work with as a colleague and collaborator.
Layne Levine
CEO at Highline
Jamey blends great communications skills, passion with a great work ethic – all driven by a passionate accountable leadership style that makes everyone around Jamey stronger.
Jamey’s grasp of marketing trends, events, and how to weave that into a successful product or service offering is phenomenal.